Local music channel, MK, is doing it again and is ready to roll out with the MK Music Video Project 2012.

The past couple of months saw production companies teaming up with bands and artists to create a concept and treatment for a music video (accompanying an original track by the artist) that they then submitted for the MK MVP 2012. This year saw a flood of submissions for the project, which had the MK judging panel blown away by what they had received, and had a tough time narrowing down to the final 12- but it had to be done. And now it’s time to reveal who the winners are.

When it came to choosing which videos were to be commissioned, the MK MVP judging panel looked at the following elements: band/artist positioning, the choice of song, visual treatment of the proposed video and how well the concept complemented the MK brand.

The 12 artists, who’ll each get a music video commissioned by MK as part of the MK MVP 2012, are:

•         aKING, Jezebel to be produced by Supra Familias

•         Bicycle Thief, Goodbye Ian Curtis to be produced by Motion City Films

•         Die Skynmaagde, Die Kommunis Sokkie to be produced by Sound Surgeons CC

•         Die Tuin Dwergies, Blou Gras to be produced by VPH Films

•         Gazelle, Val Van Die Ryk to be produced by 187 Pictures

•         Jack Parow, Afrikaans is Dood to be produced by Little Big Productions

•         Jakkals, RumTrifle to be produced by Crave Pictures

•         P.H. Fat, Business Business Crash to be produced by CAB

•         Shortstraw, Waterworks to be produced by Mustard Post Production

•         Spoegwolf, Somersetwes to be produced by The Suits

•         The Plastics, Best Pretenders to be produced by Little Big Productions

•         Van Coke Kartel, Buitenkant to be produced by Groundglass

The next few weeks will see MK following the progress of all the artists and their music videos.

All 12 music videos will be premiered exclusively on MK in November.