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Heineken Brings Bond Girl To SA

November 16th, 2012

Heineken has revealed they will be hosting Bond actress, Bérénice Marlohe, at the official SA premiere of SKYFALL in late November in Johannesburg.

French actress, Bérénice Marlohe, plays the part of the latest glamorous Bond character, Severine, in the latest Bond movie and is also the face of Heineken’s Crack the Case campaign. It is the first time in the 50 year James Bond history that a Bond actress has visited South Africa for a South African James Bond premiere.

The Heineken Crack the Case campaign forms part of a wider global Heineken campaign linked to the James Bond franchise. In addition to Heineken product placement in Skyfall, the campaign has also seen the launch of Heineken’s latest TV advertisement which stars Bérénice Marlohe and James Bond, Daniel Craig himself. Watch the ad, called The Express, below:

Heineken has developed a strong and successful relationship with James Bond, a global partnership spanning 15 years, with six consecutive Bond films to date including ‘Tomorrow Never Dies’, ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace’.

Skyfall releases at cinemas nationwide on 30 November.

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