SA’s top alternative music channel, MK, is calling for submissions for their 2012 Music Video Project.

Following the success of the project over the past two years, MK’s MVP is back to invest in the South African music and production industry by commissioning a bunch of music videos.

Not yet familiar with the MK Music Video Project? To bring you up to speed, the initiative is inviting production companies to approach any artist or band they believe complements MK’s progressive channel strategy and to pitch on their behalf. Similarly, bands and record companies who would like to put their songs and ideas forward, should approach a South African production company to do so. The top music video concepts will be fully commissioned by MK and feature on the award winning DSTV channel.

The following should be taken into account when pitching for MK MVP 2012:

• MK MVP pitches are only open to South African production companies and music groups/artists.
• The production company must be a registered company in the Republic of South Africa.

The below information must be included in the pitch:

• Music video treatment and creative with graphical and video reference.
• Complete budget breakdown of proposed music video production.
• Production company profile.
• Artist/band profile and photo.
• An MP# version of the selected song (complete with the composer and record company/rights holder details).

Pitches will be selected based on the following criteria:

• Treatment and creative of the music video.
• Budget and production value.
• Artist/band profile and song choice (the songs will be chosen by an MK panel).
• How the music video concept complements the MK brand; how it speaks to the MK target market; and how well it fits within the channels look and feel.

The decision for the music video commissions will rest solely with MK and the decision will be final.

The deadline for all pitches is 12:00 on 06 July 2012.

How to submit pitches:

Online: http://mk.dstv.com/category/shows/mvp
Email: [email protected]
Hand delivered to: Magic Centre, 137 Bram Fischer Drive, Randburg, 2194. Att: Stephan Potgieter.