Ice cream bar, drinks and some loud pumping music was the order of the day at the Edgars media Summer launch event at the Edgars store in Eastgate on the 28th of August.  As ZAlebs arrived,  we were presented with cute flower crowns and some refreshments, served in a very stylish bottle; we knew that Edgars meant some serious stylish business.

 

 

Never in a million years did we think ZAlebs would have so much fun at a clothing store where we didn’t even need to purchase anything.  Sharon Botha, who is the International Brands Marketing Manager at Edcon,  took us on a fashion journey through some of new brand stores launched on the day.   Our shopaholic addiction was triggered immediately as we passed through some of the trendiest summer brands like Coney Island, Tom Tailor, Top Shop and Rihanna’s  Sports Swag/punk culture inspired clothing line which had some of the ladies ogling through the pieces with excitement.

 

Even though summer represents colourful clothing, Sharon informed us that a mixture of black and white (Monochrome) is definitely once color combination to look out for sticking to the theme of keeping it simple ofcourse.

 

 

Our Fashion tour continued down stairs where some of the ladies were treated to a manicure session to do some touch up on their nails whilst some of us with a sweet tooth enjoyed some delicious candy floss. To put it mildly the Edgars fashion tour felt like we were walking through Charlie's chocolate factory and Anna Wintour's personal wardrobe.

 

 

All media invited were given the opportunity to record a video diarizing the Edgars Summer experience. Our free-lancer Senate did and extremely great job when it was time to diarize her experience of the shop, she was such a natural giving of a fashionistic review of the Tom Tailor Denims and the must have accesories from Top Shop.  We were also quite impressed with the ever so cool and poised Top Shop human mannequins who stood in one position for more than an hour!

 

  

 

The day was nothing short of a succes as some of our media peers insisted on still lingering around to enjoy themselves and we are unashamed to admit that we were one of them.  ZAlebs would like to thank Edgars for the invite and hope all our ZAlebs shopaholics go all out and experience all of the brands that will sure feed your denim addiction and shoe fetish.

 

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