UK based fashion footwear and accessories retailer The Dune Group has announced a new store opening in Sandton Shopping Centre this August, with store-in-store concepts opening exclusively in four Edgars stores during November 2013. Leading SA fashion retail holding company Edcon has been granted the exclusive South African franchise rights for the brand.

Offering unique and stylish designs for the fashion conscious customer who appreciates quality and attention to detail; the Dune rage of men’s and ladies footwear, bags and accessories is the epitome of affordable luxury.

The Dune brand was founded in 1992 as a small concession in a ladies fashion store, but has expanded to over 45 standalone stores and 225 concessions in leading department stores across the world. Now it is South Africa’s chance to experience the Dune brand and quality.

Dune offers stylish and fashionable styles that blend beautiful fabrics and details with design to create the unique and distinctive Dune signature. Quality and attention to detail in every style, combining comfort with fashion. As a fashion led brand, newness throughout the season is key and customers in South Africa will be able to find new stylish fashion footwear and accessories every month at affordable prices.

Dune caters to the fashion forward customer who appreciates sophistication and style. This includes killer heels to chic everyday ballerina flats, statement boots and the perfect court shoe that will take you from day to night in effortless style.

The standalone store in Sandton will feature the new ‘catwalk’ concept shop fit. The new fashion focused store design includes neutral colour palettes in warm metallics, orange, purple and grey providing a modern and dramatic backdrop to the clean lines of the beautifully lit wall shelves and frosted acrylic floating display units. Every aspect of the store has been individually designed to highlight the “affordable luxury” positioning of the brand.

For more information log onto www.edgars.co.za, call the Edgars Fashion Hotline on 0860 692 274 or visit: www.edgars.co.za