Nelson Mandela's oldest daughter Makaziwe and granddaughter Tukwini on Wednesday launched their wine collection in the Netherlands, hoping the world-famous branding will help them conquer the European market.

Called the "Thembu Collection" after Mandela's tribe of Xhosa-speaking people, the House of Mandela winery's products mark the Mandela family's first commercial venture, Makaziwe Mandela told journalists at a launch in Amsterdam.

The wines, which are already available in South Africa and other parts of the world, sell at a recommended price of 5.49 euros ($7.66) in the Netherlands and come in four varieties, two red and two white.

Last year, the pair launched their blends of red and white grapes during the South Beach Wine and Food Festival in Miami.

Makaziwe said the idea to venture into wine was first sparked after Mandela's 85th birthday party - held in Johannesburg back in 2003 and attended by 500 invited guests.

The dream was finally realised in 2010 when Makaziwe and her daughter Tukwini started their own wine company, using local wineries in South Africa's wine-rich Western Cape province to source grapes and produce House of Mandela's wines.

The launch of the House of Mandela wines comes three months after the death of the international peace icon in December. His illness and subsequent passing exposed a deep-running family feud over the Mandela brand and legacy.

Last year, Being Mandela, the reality show of granddaughters Zaziwe Dlamini-Manaway and Swati Dlamini, received negative reviews and many called it a disgrace to the Mandela name.

And do you remember when Mandla Mandela stormed out of a family meeting?

Asked whether the use of the Mandela brand was an advantage, Makaziwe said: "There is no doubt about it. We're not going to deny it."

We are praising our ancestors," said Tukwini. "We are telling the story of our family and who we come from with these wines so it's only natural that we would use the name Mandela."

House of Mandela Wines will donate a portion of its proceeds to charitable groups working to resolve education, health, culture and energy issues in South Africa.