YouTube offers the opportunity for YouTubers to run campaigns on a regular basis and year in, year out, we watch our overseas counterparts produce some stunning and creative campaigns to boost their respective spaces. Isn't it about time that South Africans did something similar?

YouTube is undoubtedly one of the biggest platforms on the internet, but it would be fair to suggest that as a country, South Africa has yet to harness its full potential. Michael Cost has set out to change that with My SA Week. 

My SA Week is one of the first South African powered YouTube campaigns exclusive crafted for South African viewers with a strong emphasis on positive videos to fill the void. It will be a week long campaign filled with exclusive content from some of SA's hottest celebrities including the likes of The Parlotones and Lonehill estate. 

Each day of My SA Week has a different theme attached- My SA Week Monday, Tunes Tuesday, Women's Wednesday, Thugs Thursday, Feel Good Friday, Slow Saturday and Sunset Sunday. A group of videos will be launched each day to match its respective theme. Let's hear directly from Mike himself! 

What part of the exciting My SA Week are you looking forward to the most? Leave us your thoughts in the comments section below. Don't forget to use the #MySAWeek Hashtag on Twitter and follow @MickyCost so you can be the first to catch all the newest videos