21, especially in age terms, represents change. The transition from childhood to adulthood is made and for many people it's a chance to do things differently. It marks a point where the influence of the legacy that came before creates the legends of tomorrow. The Annual South African Music Awards celebrate their 21st birthday this year by doing just that: learning from the past to create a bright new future.
You may have seen the #XXI going around on social networks, with well-known personalities and ordinary South Africans talking about “When I was #XXI” or “Things to do at #XXI”, and wondered what in the world this #XXI thing is.
XXI represents the number 21 in Roman numerals – and is the number of years the South African Music Awards have been a fixture on the local entertainment scene. Now, as they come of age, the XXI social media campaign highlights the South African Music Awards as a distinctive event that stands alone with no peer. As a single symbol, The XXI encompasses the notion of “Legacy to Future”.
Several celebs have been sharing their "when I was 21"stories so we can't wait to see what the SAMAs does this year now that the ceremony is turning 21! What are some of the things you're looking forward to seeing?
