Tom Tailor, the trendy German authentic lifestyle and fashion brand that has become a global hit, will open their first South African store in Sandton City, Johannesburg, in August 2013. Leading SA fashion retail holding company Edcon has been granted the exclusive South African franchise rights for the brand, which is one of the fastest-growing fashion houses in Germany and Europe. Through two labels, Tom Tailor Casual and Tom Tailor Denim, the German brand offers versatile quality wear for the whole family at affordable prices. It’s cool, comfortable fashion that makes others look twice.

Since Uwe Schröder founded the brand in 1962, it has become renowned for swiftly capturing new fashion trends and offering its more discerning customers high quality fashion at attractive prices. It is an affordable lifestyle brand offering high-quality, fashionable casual wear and on trend denim.

The first standalone Tom Tailor store to be opened by Edcon will offer both labels, Tom Taior Casual and Tom Tailor Denim for men and women. It will be housed in a flagship 300 square metre store in the prominent South African shopping destination of Sandton City. From July onwards Tom Tailor Denim shop-in-shops will roll out exclusively within 25 Edgars’ stores, focussing on the denim offering initially.

TOM TAILOR DENIM

Tom Tailor Denim is all about a positive attitude to life, to those that want to express their true individual style. Inspired by the latest trends from the fashion capitals of the world, Tom Tailor Denim offers trendy cuts and colours while combining cool finishes and selected details in the collections. It’s on-trend quality denim at the right price. Tom Tailor Denim is a must have item in your closet this summer. Tom Tailor Denim will be available in both the Sandton Flagship store as well as offered exclusively in Edgars Stores from July 2013 onwards.

TOM TAILOR CASUAL

The Tom Tailor Women collections are aimed at young, modern women. Fashionable highlights, refined details and premium qualities embody the overall picture of collections - for a trendy and natural look that highlights the individuality of the customer. While we often think that women are the main lovers of fashion, SA men will be very excited about Tom Tailor Men. Here the brand offers the casual and sporty look for independent, fashion-conscious men who appreciate high-quality products that are desirable and trending. Initially Tom Tailor Casual will only be available in our Flagship Sandton standalone store with further rollouts planned for Edgars store in store concepts from February 2014.