Clothing label Magents, which was founded by Didier and Theithei, has not only grown across Africa, but has also made its mark in Europe.
Key to that success is Magents' main goal: to express Africa through threads of cotton.
In an interview with Top Billing, Theithei explained this specific goal and what it means to them as designers.
“When we talk about threads of cotton, we’re really trying to be poetic as possible and evoke some sort of emotion. When you come to a Magents fashion show, it’s more about getting out an experience rather than just watching a show. "
This past weekend, ZAlebs got to experience Magents' apparel in action at the South African Men's Wear Week in Cape Town, as the brand displayed their latest clothing. The response they received was phenominal.
After a long absence locally, Magents dropped in back with a bang at SAMW AW16 in a groundbreaking display of trendy, quality streetwear. The focus was on high-quality fabric shirts, edgy design on the sneaker range and the funky new take on the now classic ‘bucket hat’. We especially love the contrasting colours, screaming in brightness and funky patterns. Some of the models’ gorgeous bods were splashed with “Race”, “Woke” and “ Love one another”, a true testament to fashion with a conscience.
Magents has also created close ties with a number of musicians, such as the likes of rapper Reason and band MiCaSa, who have been seen wearing their clothes numerous times.
Apart from establishing a strong footprint in Africa, Magents is also working towards re-launching their ladies collection later this year.
