There can be no doubt over who is Hollywood's current 'it girl'. Lupita Nyong'o has won over the world's attention as well as their hearts and the entertainment industry just can't get enough of her. As talented as she may be, we don't think anybody expected her stock to rise to these levels so soon in her career- but we're not taking anything away from the Kenyan beaut'. 

As her popularity rises, she's made moves to secure a strong brand identity and today sees her make another of those moves to consolidate her status as not only one of the most talented and talked about people in Tinzeltown, but one of the most recognizable. Lupita was officially announced as cosmetic giant, Lancome's new ambassador, a move that will be met with widespread possitivity. 

Lupita's beauty has helped her in winning the hearts of Hollywood and her fresh, authentic approach to appearance has been a breath of fresh air. We wonder how Lancome will combine their classy products with Lupita's comfortable and eau-naturelly personality- but thankfully we will see in a few months! Congratulations Lupita, and all the very best!