The Business of Sports Institute Africa (BOS Africa) has joined forces with The Temple Company in a partnership designed to develop sports-business professionals across the continent while providing students with hands-on experience in the industry.
BOS Africa will oversee the academic framework and programme design, while Temple and its audiovisual division, Ogidi Studios, will contribute professional insight, practitioner-led teaching and access to studio resources. The partners will also collaborate on selected masterclasses, workshops, executive education courses, industry gatherings and thought-leadership projects.
Students will be expected to gain practical experience through activities such as creating and presenting sponsorship pitches, working on athlete-branding and commercial representation strategies, negotiating endorsement and image-rights agreements, producing sports content and digital narratives, and designing sports organisations capable of long-term commercial success. The programmes will incorporate industry examples, simulations, studio-based demonstrations and, where possible, live assignments.
The agreement expands BOS Africa’s current offering, which includes Sports Business Administration Essentials, Sports Sponsorship and Marketing, Sports Media, Broadcasting and Communications, Intellectual Property in Sports, and Sports Finance and Investment. It is also intended to create a forum for sports organisations, companies, investors and policymakers to exchange ideas on the direction of Africa’s sports economy.
Terfa Tilley-Gyado, President and CEO of The Temple Company, said Africa’s challenge was not a shortage of sporting ability but the need to establish the commercial systems capable of turning that talent into lasting value.
“Africa is not short of sporting talent. The bigger opportunity is to build the businesses, institutions and commercial structures that allow that talent to create sustainable value,” Tilley-Gyado said.
He added that the initiative should be judged by more than enrolment figures, saying success would also depend on the careers, enterprises and opportunities participants are able to build.
Beverley Agbakoba-Onyejianya, BOS Africa’s Founder and Academic Director, said the partnership seeks to broaden access to high-quality education in sports business and strengthen specialist knowledge within African markets. She said the continent could not continue to rely mainly on institutions outside Africa to train professionals in every specialised part of sport.
