This year, Legit is celebrating ten years in the clothing industry. The celebrations coincide with the launch of this year’s Face of Legit summer campaign.
Face of Legit, is a key campaign in the brand’s promotional calendar and has featured celebrities such as Noni Gasa, Bonang Matheba, Zizo Beda, Sade Gilberti and Minnie Dlamini in recent years. This year, Legit is turning the campaign on its feet; they have hand-picked two relatively unknown young models to be the faces of the exciting summer campaign.
Tshego Sekgoe and Refilwe Modiselle have been selected as the Faces of Legit 2012 and will be officially introduced to the public at a glitzy gala, to be held on Tuesday, 11 September at Theatre on the Track in Kyalami. Tshego is SA’s First Black Playmate and embodies the essence of the vibrant, youthful brand. Refilwe, also known as “Fifi” is Africa’s First Working Albino an ardent blogger and writer. Young, vivacious and unique, she personifies all the qualities of the Legit brand.
“This year, we wanted to do something totally different and unexpected. Legit has grown phenomenally over the years and we are looking forward to celebrating a decade of success. The two models are every bit, the Legit girl and we look forward to working with them”, says Ocean Ngobeni, Legit Brand Manager.
The two new Faces of Legit, will showcase the brand’s summer range in style magazines and will also be part of the “Don’t tell me what to wear” advertising campaign for the season.
Legit has evolved in the past decade and has grown even stronger in a very competitive market. Constantly striving to bring their consumers the hip affordable clothing, earlier this year, they collaborated with SA’s fashion power house David Tlale on the winter range aptly named, Van Der Tlale (VDT).
“Legit has a number of exciting projects in the pipeline but the details will be revealed in due course , so our customers should be on the look-out as we will once again bring out an exclusive guest – designer for our “December Glamour Range”, so watch this space”, concluded Ocean.
The latest summer range will be available at LEGIT stores nationwide from the 24 August 2012. Titled, Don’t Tell Me What To Wear (DTMWTW) this is the hottest summer range yet.
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