Inspired by the Paragon of Hope, that is Nelson Rolihlahla Mandela, the brainchild of Her Royal Highness, Princess Zenani Mandela-Dlamini was birthed – the Apparel Label, Long Walk to Freedom L.W.T.F Clothing.

The eldest daughter of Winnie Madikizela Mandela and Nelson Rolihlahla Mandela; together with her children amalgamated their various metiers to transform this inspired idea into a reality.

The apparel not only aspires to profoundly revitalise the fashion fraternity with fresh idealistic reverting creations but turn the living Legacy, which is Madiba, into a tangible entity for a global market and aims to obtain high audience recognition and see a significant shift in the key attitudes and behaviours surrounding fashion and social responsibility.

Instilling pride into those who wear the Merchandise, L.W.T.F Apparel weaves a morsel of Madiba Magic into the meticulous Sweaters, T-shirts and Caps that comprise this compelling Collection.

Reaching out to the next generation, and re-enforcing the role that Madiba has played in South Africa, and on an international platform, the label intends to inspire those who wear it, making every day a Mandela day. The diversity in designs ensure that there is something to suit everyone, and allows a multitude of people to unify in celebrating the global grandfather – Nelson Mandela.

L.W.T.F Clothing enables individuals to access and honour the Icon through the apparel sported says grand-daughters Zamaswazi Dlamini and Zaziwe Manaway.

“We, as a family, with the support of our grandfather, are proud of the L.W.T.F Clothing brand and believe that it will relate with people from all walks of life, young and old will want to be associated with the Brand.” L.W.T.F Clothing Line believes this a perfect time for a transition in the fashion fraternity.

The Launch of L.W.T.F Clothing this year coincides with Madiba’s 94th Birthday, and annually hereafter a new line will be introduced. Merchandise will be available for purchase via the virtual online store www.lwtfbrand.com  from the 9th July 2012.