Bontle Modiselle gives a new meaning to 'star-studded'

The star is proud to be involved in making the process of diamond production beautiful again 

By  | Jun 22, 2020, 01:45 PM  | Bontle Modiselle  | Top of The

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Bontle Modiselle gives a new meaning to 'star-studded'

Bontle Modiselle is by far one of South Africa’s most multifaceted performers. The Soweto-born beauty has gone from an unknown dancer with a dream, to one of the country’s most sought after film and TV personalities in a relatively short period of time. 

It is for this exact reason that proudly South African 'created diamond company, Inception Diamonds (ID), have just confirmed its partnership with the African jewel. According to ID, "Bontle has that elusive X-factor and her engaging personality and passion is refreshing in an industry that can sometimes become faceless and cold, setting her apart from many others."

ID proudly promotes its conflict-free and environmentally friendly products to socially responsible consumers and the company fully understands the effect that mining has on the earth and its commodities – not to mention its communities.

“We are proud to work alongside Bontle – she shares our vision, a collective narrative of consciousness. To create beauty without a social cost,” said Director of Inception Diamonds, Ross Reid in a statement. 

Bontle Modiselle gives a new meaning to 'star-studded'
Supplied. Captured by: Johan Venter

“I’ve always believed in trusting the process.  My life has been a reflection of the very same process that rocks undergo to become the diamonds we so highly prize.  I too, as an African jewel, couldn’t be happier to be part of a partnership more fitting than this. Inception Diamonds has made the process beautiful again, one where these precious stones aren’t stained by the blood of men and tainted by the tears of women.  How can I not be part of something so beautiful?” explained Bontle.

You can follow the conversation on social media at #BontleXID #CreateForever or via Modiselle's Twitter page. 

Main image credit: Supplied. Captured by: Johan Venter

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