Leslie Jonathan Mampe, Jr better known as Da LES or North God, is a talented American-born South African hip hop artist who has been in the music industry from a very young age.
Here is a look at Da LES’s net worth, his childhood, and education, his music and television career, as well as his endorsement deals.
What is Da LES’s net worth?
According to several online sources, Da LES’s net worth is estimated to be around $2 million which places him amongst the richest rappers in South Africa.
He has accumulated this impressive fortune from his career as an artist, his endorsement deals, as well as from his investments.
Da LES childhood and education
Da LES was born on July 26, 1985, in Washington, D.C., to South African parents, Leslie Jonathan Mampe, an IT specialist at IBM, and his wife, Priscilla.
His father was a record collector who liked to throw parties. His father’s love for music exposed Da LES to music at a young age and helped him to discover and pursue his musical talent at a young age.
Da LES and his family relocated to South Africa in 1993 when he was eight years old where he continued with his studies, completing his tertiary education at the University of Johannesburg.
Da LES music career
Da L.E.S. ushered in a new fun era of rap, defined by his cool kid mannerism and college swag fashion. It caught on and quickly became the new street flavour.
He released his first album, Fresh 2 Def in 2008 which was a great success and earned him a nomination at the SAMAs and MAMAs awards. His single Heaven featuring AKA and Maggz which was released in 2013 helped to boost his fame even further.
Since launching his career, Da LES has released a good number of albums including Summer Love (2014), One For The Team (2016), and Caution to the Wind (2020), just to name a few and he also has a good number of singles to his name.
Additionally, Da LES has also hugely contributed to the hip hop culture in Africa. He was majorly responsible for the continental success of the Ama Kip Kip brand by featuring them in his music videos, and he was previously named as the only African rapper whose influence spans all three major dimensions of hip hop, namely music, clothing, and lifestyle.
Da LES television career
Besides his music career, Da LES has also enjoyed success as an actor and television personality.
He was cast in The Real Jozi A-Listers in 2014 where he played a fictionalized version of himself. He is also set to appear in the Love & Hip Hop SA which is set to premiere on the 23rd of February 2023.
Da LES endorsement deals
Another major source of Da LES’s net worth is his endorsement deals with big brands.
Over the years, he has landed partnership deals with brands such as Bumbu and Luc Belaire alcoholic brands.
