South African musician and business woman, DJ Zinhle, has dropped her latest offering from her brand, Era By DJ Zinhle, which showcases a range of sunglasses. The business mogul is on a mission to expand her empire one range at a time, with each piece showcasing a different part of her personality.
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Eravision comprises 10 pairs of sunglasses, each coming in with a different iconic name. These include: Idol Sunglasses, The Fashionista, The Rockstars, The Superstars, The Idol, The Melody, Iconic Sunglasses, The Aaliyah, VIP Sunglasses and Fame Sunglasses. The range is priced between R399 and R849, falling in the same price bracket as the rest of the Era By DJ Zinhle label.
In an Instagram post today, 16 November 2020, Zinhle stated, “Today is a big day... The @erabydjzinhle Sunglass range #eravision drops today... Congratulations to the team!!!”. Along with the drop, the founder revealed that her BFFs, Pearl Thusi and Moozlie, along with herself, are the faces of the new collection.
The promotional images saw Pearl sporting The Fashionista as she sipped on a polka dot drink which matched her hair accessory. The next image of Moozlie saw her wearing the VIP Sunglasses, whilst also promoting her own Cruz headscarf merchandise. Both of Zinhle’s BFFs also wore many of the other iconic pieces from the Era By DJ Zinhle brand, including the earrings, watches and bracelets.
DJ Zinhle launched her jewelry watch brand Era by DJ Zinhle in 2018 and since then, business has been booming. In early 2020, she could not contain her excitement as she took to Twitter to share her future plans for the watch line. Expressing that it is going to be 'major.' Part of growing her business and taking it to greater heights, includes plans of launching two more stores this year.
A few months ago, Zinhle and her daughter Kairo made epic mommy-daughter goals by collaborating with each other. The 4-year-old released her very own watch and the reception was great. The watch has silver straps with a pink face, with Kairo's name engraved in it. It is then finished with a glittering crown and a diamanté detailing to give it that princess look.
See the precautions needed to combat the coronavirus as a business opportunity, in June 2020, Zinhle launched face masks. The masks, which are targeted at women and children are titled “This Girl Can” and “Kiddies”. The women’s masks are priced at R129.99 for a plain design and a branded design, whilst the kiddies range is priced at R149.99 and come in blue, yellow, green and black.
Picture Credit: Era By DJ Zinhle