'Tis the year of the endorsement. Many South African music stars are making the shift from being just about music to growing the brand (and the rands).
The latest rapper to join this wagon is Kwesta. If you've been following the man, you'll know that he's always been a Butan man. Recently, he got into Heineken. And now he's going into parastatals.
Selling pre-paid airtime with a record-breaking mobile network partnership. Where we come from that’s where street hustlers start. The street hustle graduated.— #Spirit!✊🏾 K1🐐 (@KwestaDaKAR) April 26, 2018
KWESTA X Telkom... It’s the coming together of two Proudly South African household names!
Great things are coming.✊🏾 pic.twitter.com/4U8F9nfeRZ
Yep, Da KAR's gone and formed a partnership with Telkom Mobile. This is kind of a big deal on the money front because we know the state-owned entities don't play when it comes to the pay. If you're wondering what this entails, Slikour took it upon himself to find the answer and it was simple: Kwesta is the face of the new 'Z'khipha More' campaign. That's wild. Can you lift up a fist to financial liberation. Congrats Kwesta!
Main image credit: instagram.com/kwestadakar