Somizi Mhlongo is known and loved for a lot of things. He is a great dancer and choreographer, a talented actor, and a television host, and did we also mention his impeccable sense of fashion and style?
The self-proclaimed “King of Bling” knows all the ins and outs of fashion and whenever he steps out, he does so in style.
Along with being an entertainer and fashion icon, Somgaga has also launched himself as a businessman. Combining his passion for fashion and his entrepreneurial spirit, Somizi launched his line of sneakers in 2021, in partnership with a local top sneaker producer in the country.
Here is everything you need to know about Bathu x Somizi’s sneakers that everybody seems to be talking about these days.
Bathu x Somizi sneakers
Bathu x Somizi sneakers are a range of locally manufactured high-quality sneakers that was launched in February 2021 following a partnership between Idols SA judge Somizi Mhlongo and the owner of Bathu.
The Bathu x Somizi sneakers which are inspired by four precious stones- ruby red, diamond, gold, and platinum, are available in the four colours throughout the country.
These everyday sneakers that have Somizi Mhlongo’s signature on the back and Bathu’s logo under the sole are both comfortable and very fashionable. They can literally be worn with any outfit and are fit for both casual and formal wear.
Who is the owner of Bathu x Somizi sneakers?
Bathu x Somizi sneakers are owned by the founder of Bathu Sneakers, Theo Baloyi in partnership with one of the top entertainers in South Africa- Somizi Mhlongo.
Currently 33 years old, Theo Baloyi is one of the fastest-rising young entrepreneurs of our time. An accountant by profession, Theo Baloyi founded Bathu Sneakers in 2015 after getting rejected by 13 shoe factories.
The Bathu brand has been growing over the years and along with winning the hearts of South Africans, both the brand and Theo Baloyi have won accolades for their remarkable work including being named in the Forbes 30 under 30 class of 2019.
The price of Bathu x Somizi sneakers
Besides being fashionable, comfortable and versatile, Bathu x Somizi sneakers are relatively affordable too.
According to their website, a pair of Somizi sneakers retail for about R1800 and around R800 for a pair of kids sneakers, .
Somizi Mhlongo’s other businesses
Besides his sneakers line, Somizi Mhlongo also owns various other businesses in the fashion industry.
After launching Bathu x Somizi Sneakers in 2021, the famous choreographer announced the launch of Sompire Kids in 2022.
Sompire Kids is a clothing brand for children that caters for all children regardless of their age or physical appearance.
Other South African celebrities who own shoe brands
Another celebrity who has invested his money in the shoe industry is Cassper Nyovest. He partnered with Drip Footwear to produce the Drip 990 Roof of Fame range of sneakers.
African Queen hitmaker Makhadzi also landed on a R120 million deal with Kicks Sportswear SA called Kokovha after her hit song by the same name.
Other celebrities who have landed such deals with top shoe brands include Sho Majodzi, Nomzamo Mbatha, Emtee, and Nandi Madida.