The Sunday Times Gen Next Awards took place on Thursday night as the most popular brands received a nod for the great work each brand has been executing throughout the years.
Fourteen new categories were introduced this year, including Coolest Online Fashion Store (Superbalist), Coolest Campaign Targeted at Youth (LoveLife), Coolest Food Delivery App (Mr D Food), Coolest Entertainment Channel (Cartoon Network Dstv 301), Coolest Gaming Console (PlayStation 4 Pro), along with two personal brand categories: Coolest Politician (Nelson Mandela – current president Cyril Ramaphosa placed second), and Coolest Online Influencer (Bonang Matheba).
Fifteen of the seventy-six categories saw new winners since 2018.
Trevor Noah (Coolest Local Male Celebrity) and DJ Black Coffee (Coolest Local DJ) remain perennial favourites. However, fresh celebrity winners in 2019 include: Thuso Phala (Coolest Local Sportsperson), and Lady Zamar (Coolest Local Female Celebrity). The Queen was awarded as the Coolest Local TV Soap.
Instagram embed
In terms of clothing brands, Nike was once awarded as the overall coolest clothing brand at the Awards. This is the fifth year in succession that Nike has maintained the top spot. Nike was also awarded as the Coolest Clothing brand, the Coolest Footwear Brand, and continues to hold the Coolest Brand Slogan.
Brands that successfully maintained their number one position in 2019 are: FNB, Samsung, Mr Price, South African Airways, Colgate, Protea Hotels, Mall of Africa, Vodacom, KOO, Mercedes-Benz, CNA, Engen, Sun City, FIFA, Magnum, Trace Urban (Dstv 325), Cartoon Network (Dstv 301), YouTube, MetroFM, Top Gear, McDonald’s, Spur, Doritos, Coca-Cola, University of Cape Town (UCT), Pin Pop, Stimorol, Playgirl, Always, Dis-Chem, Avon, WhatsApp, Dove, Dark & Lovely, Nutella, Nivea, Rosebank College, Parmalat, Toys R Us, and the Sunday Times.Supplied
