Trace Is Looking For An Amapiano Star

The Amapiano genre has taken the South African music industry by storm ever since its inception a few years ago.

Although there are a number of people who do not find the Amapiano genre appealing, there are those who have expressed their devotion towards Amapiano. Especially when it comes to people from Pretoria, where the genre originated from.

Amapiano has had a notable effect on urban culture, and that is why Trace has just announced that the channel is trying to help elevate and embrace this new sound and the culture by giving Amapiano producers the opportunity to win a fully paid-for music video of their best track.

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Trace South Africa’s Managing Director – Valentine Gaudin – Muteba  explained that such an initiative would help unearth the next Amapiano superstar producer.

“Our goal within the continent is to highlight emerging talents and to help them create their own legacy, especially that of the creative youth who need to be allowed to express themselves as fully as possible.” – Valentine Gaudin – Muteba.

 

Originating from the capital city, Pretoria, dubbed the home of House Music, Amapiano is a unique mix of deep house and gqom, blended with the jazzy, soulful sounds of a piano, that has taken the local airwaves by storm.

 

The transmissible sounds can be heard from taxis in Mamelodi, to Noord, to Diepkloof, to house parties, street bashes and nightclubs in and around the country.

 

The sound is also gaining popularity in other parts of Africa thanks to the variation of mixes done by some of the pioneers of this unique sound.

Popular House DJ’s such as the likes of Prince Kaybee and Jullian Gomes have given their stamp of approval of this new sound.

Jullian has even defended Amapiano when German DJ – Lars Behrenroth ridiculed the sound when he mentioned that Amapiano was nothing but a snooze-fest for him.

Really?

Anyway, to submit your Amapiano track visit www.trace.tv, submissions close on Sunday, 31 March 2019.

Goodluck!

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Main Image Credit: Supplied