Feminine hygiene brand Lifestyle had an exciting year in 2011. It signed South Africa’s social media, radio and TV queen Bonang Matheba on as its official brand ambassador, and also made a difference through its Carry Yourself with Confidence campaign. The brand seems to be far ahead of the times in terms of innovation, style and helping disadvantaged young women across the country.

The brand is proud to announce that Bonang’s contract as brand ambassador has been renewed for 2012. Now, Lifestyle’s work will make even more of an impact this year with the introduction of two esteemed experts to the brand, including psychologist Debbie Bright, and gynaecologist and obstetrician Dr Lalloo. These women are like Bonang in that they are passionate about uplifting South African women.

Bonang says: “I loved being involved in the Carry Yourself with Confidence campaign and with Lifestyle last year, especially as it celebrated young women, which I got to see first-hand. The upliftment of young women is something I am very passionate about and I am thrilled to be the brand ambassador again this year and hope to make an even bigger impact with Lifestyle and the Carry Yourself with Confidence campaign.”

There is no doubt that these three powerhouses are a perfect fit for the Lifestyle brand. With big ideas and many innovations planned, 2012 will most certainly be a year that Lifestyle makes a huge difference for young women in South Africa.

Are you happy for Bonang?