This year, Vogue Eyewear launched the #SHOWYOURVOGUE campaign: a strong message for all women around the world which holds that every woman has a V-side that reflects her own personality and attitude and makes her unique and beautiful, more than her external beauty.
As such, #SHOWYOURVOGUE is an invitation for you to show the world, your true essence and inner beauty.
Celebrating the multi-faceted beauty of women, Vogue Eyewear is associating with women of substance around the globe across and inviting them to show their Vogue.
On such woman is the face of millennial modelling, Gigi Hadid who, in partnership with Vogue Eyewear has taken the campaign to new heights with a unique design collaboration.
This has been dubbed the Gigi Hadid for Vogue Eyewear Special Collection and has seen Gigi’s creative vision shape and reinvent the season’s hottest trends.
Taking this message further the brand has collaborated with South Africa's Keitumetse Naomi Noinyane or K. Naomi as she is affectionately known by fans and supporters alike.
Although the South African Television Personality, Model, and all-around It Girl is known for her trendy personal style and undeniable beauty, there is more to K Naomi than what meets the eye...
“K Naomi is very influential in her field. Her confidence and style aesthetic perfectly match the Vogue Eyewear Brand, she has a strong sense of self awareness and has an empowering V-side - and that’s why she was selected to represent this incredible campaign both locally and globally”, said Luxottica South Africa, Senior Brand Manager Thera van‘t Hof in a statement.
"I discovered my V-side when I realized how important it was to look after myself mentally and physically. I took it to myself to be responsible for the aspects of myself that I found most important, so I decided to go to gym and start boxing and paying attention to my body and what makes me feel happy”, explained K Naomi.
A real eyewear-lover, K Naomi embraces the brand’s philosophy of “beauty that goes beyond just beauty”.
She channels her V-side to express her best and most confident self. From boxing as her favourite workout pastime, to being a bubbly personality on our television screens, K Naomi embodies the expressive attitude of women who wear their personality with pride.
Other such women came together at Rockets Lolitas in Bryanston this past week to celebrate the beauty. Take a look:
Main image credit: instagram.com/knaomin by Bill Cypher