Following Nomzamo Mbatha's trip to Essence Festival New Orleans, this past July, where she hosted the centre stage, the media darling came back inspired to make an impact of her own.
Beyond the grandeur, the annual music festival is known as a party with a purpose and it is currently the largest event celebrating African-American culture and music in the United States.
According to Mbatha, she returned from the trip personally inspired and motivated by the various platforms the festival afforded its patrons and the conversations she had with many attendees.
As a result, she has pledge to provide transportation to the youth, so that they too can come draw from the well of wisdom on offer when Essence Fest takes place in Durban later this month.
“When people hear ‘Essence Festival’ they get stuck on the word ‘festival’ and think music or entertainment festivities. I was one of those people and my trip to NOLA completely changed that. It's a cultural experience that celebrates and instills black pride and excellency. Growing up in Kwa Mashu, I know the socio-economic challenges that can make a young mind feel despondent with life - I would have loved to have been exposed to empowering and growth development one is afforded by such platforms as the Essence Festival” said Mbatha in a statement.
In addition to offering Durban youth a chance to attend the festival, Mbatha (through her company, GROUND SIX & foundation, LIGHTHOUSE) is currently looking for Durban based youth (between 18 & 35), who can be part of the project management phase, by being team leader for the various groups of youth to attend.
And the best part? This will be a temporary PAID work opportunity.
“My aim is to not only expose the youth to the empowerment talks, but to impart skills that they later can use to better themselves in whatever they choose. This will also be part of the Youth Summit Dialogue that we will be hosting, where we have global youth motivational speaker Sibulele Sibaca coming to share her powerful story of being an AIDS orphan, living on the streets of Cape Town, to now running a thriving business empire” explained Mbatha.
All the criteria for those interested in being team leaders are on the attached flyer so grab all your friends who meet the criteria and show them this article. More detailed information on the Youth Summit Dialogue will be distributed soon.
Main image credit: instagram.com/ @nomzamo_M