There has been a lot of hype surrounding the hashtags #BoityRevealed and #HumanLimitless as many wondered what the young starlet was about to announce next.
This marketing plan was the genius of one of Boity Thulo's business partners, Legend Manqele of Bar Leader TV. If those names sound familiar, that is because Manqele and Bar Leader have brought us shows such as Being Bonang, Living the Dream With Somizi and Dineo's Diary.
The big reveal went down at The Munro Boutique Hotel last night at an elegant event planned by party planner to the stars, Precious Thamaga (popularly known as Precious the Planner) of Precious Celebrations.
Hosted by talk radio host and business woman Azania Mosaka, the event also featured some inspiring words from Ndalo Media's Khanyi Dhlomo who seems to have played a mentorship role in this chapter of Thulo's life.
Apart from her new business partners, Dr. Rasheed Patel and Legend Manqele, last night showed that Thulo has a formidable support base which includes her family, her best friend, Khanya Mkhangisa and celebrities such as Basetsana Kumalo, Maps Maponyane, Yanga, Lorna, Somizi, Pearl Modiadie, LeAnne Dlamini, Clint and Steffi Brink among others.
So what is #BoityRevealved all about?
Well, #BoityRevealed was the chosen hashtag for Thulo's marketing campaign ahead of the announcement that she would be going into pharmaceuticals with the launch of a flagship product, Boity Toning Support.
According to the official website, "Boity Toning Support is an all-natural formula created by Boity Thulo that helps create a leaner and healthier you. It uses a unique blend of ingredients including yerba mate and extracts of green coffee beans and green tea, to help tame a runaway appetite, tone and shape your body and melt away unwanted fat."
Thulo revealed that as part of product development, she spent months trying out the product herself before putting it out on the market.
Where can one buy Boity Toning Support?
In addition to being able to place online orders for R595 per bottle of 40 capsules, Boity Toning Support will also be available for purchase at Clicks, nationwide.
Why pharmaceuticals you may ask?
Well, you've seen Thulo's incredible body and her penchant for fitness is no secret. Aa a brand, it was only natural for her to launch some sort of product. Considering the brands she has been affiliated with in the past, it actually makes sense.
A fitness DVD or workout app would have just been too obvious and unimaginative.
Main image credit: instagram.com/@boity