Ever seen a celebrity's Instagram post that look slightly different than the rest? This might be a paid post and ZAlebs are coining it. Paid posts are subtle ads that make their way into our subconscious, influencing us to choose differently the next time we're shopping.
Take a look at some of the ZAlebs who get paid to post.
Lerato Kganyago opened up about how much she gets paid to post, in a series of tweets, the star revealed that she gets paid more than R500 000 to advertise products online, a claim which has never been verified.
According to several reports, the media personality charges R10 000 per post.
According to channel24, Boity charges R60 000 for five tweets.
Khanyi charges between 10 & 15 000 to post.
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Main image credit: Instagram/thando_thabethe