Absolut Vodka’s Transform Today global campaign hits South Africa this summer by implementing deep-play experiences through a concept called the Absolut Black Box.
In the name of Art the Absolute Black Box will showcase how different forms of art can creatively transform and change the viewer’s reality.
The Black Box installation is set to kick off in 20 top South African nightclubs, enticing guests to find out more.
Eventhough activations began last year, In the New Year, the Black Box will be revealed inland at nightclubs in Bloemfontein, Johannesburg and Pretoria.
The nightclub activations will culminate in exclusive invite-only Absolut exhibition parties in Cape Town in January 2014, and Johannesburg in March 2014. On entry, consumers will experience exclusive real-time exhibitions by transformative artists Stu Shapiro, Angelo, Falko and We Set Sail, and watch their night transform into a party with two guest DJs and Absolut.