There has been an emerging "no make-up" trend bubbling under for a while and Alicia Keys has been made the unofficial face of this movement - a move which many aren't too happy with.
The thing about Alicia however (if we're being 100% honest), is that she doesn't look THAT different without her make-up, so one can make the case that she doesn't even need it. If she doesn't enjoy the process then there is absolutely no reason for her to succumb to the pressure of the industry she is in.
Besides needing make-up, some women (and men) actually do enjoy the process of make-up application and how they feel once it is done. On the other hand, there are those who do not care for make up and were going without it long before Alicia Keys did. Said people do not enjoy Keys' privilege however and their choice to not use make-up has not been welcomed as easily as Keys' choice.
Just think of the countless make over shows that have sprung up in recent years.
There is a clear bias against women who do not look like Keys when they are not wearing make-up but they are also met with vitorol when they do - with some even going so far as to accuse them of being deceitful and making use of "witchcraft."
In spite of that thinking, we are in awe of the following transformations:
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Main image credit: facebook.com