But what a lot of celebrities and advertisers forget in the pursuit of the bag is that your endorsement needs to make sense.
See, fans know a bit too much about their faves. If the partnership between the fave's personal brands and the brand their endorsing doesn't match up with what their followers already know about them then... it starts raising some eyebrows.
Khanyi Mbau for Fit Tea
Remember when this was like every "IT" girl on instagram's dream endorsement? Well, back in 2016, starlets like Khanyi Mbau thought it was a great way to make some extra money. But her fans - who were already wise to Khanyi's love for plastic surgery - were not about to buy it. Fast forward to now and all posts have been deleted so... Guess they were right?
Maps Maponyane for Investec
The sexy heartthrob confused both fans and haters alike when he announced this deal.
But, as it turns out, their aim with this campaign was to lighten up the conversation and make it easier to understand. What better way to get us interested in learning than by using a petty face like Maps'?
Bonang for Courvoisier
Guess the queen keeps the hard liquor under her bed, away from the reality show cameras and her instagram? I mean we all have secret pleasures.
Remember Bonang's latest major deal? Read more
Main image credit: instagram/@mbaureloaded