Brands Just Love Cassper

Brands Just Love Cassper

Feb 21, 2019, 12:22 PM

For the past five years, Cassper Nyovest has not only solidified himself as one of the most popular and successful rappers in Africa as a whole, but he has also been able to strategically position himself as a brand other brands would love to work with.

In 2015 it was quite obvious that Cassper had hit the jackpot when he signed an endorsement deal as MTN's brand ambassador for a reported R10 million.

That partnership also allowed the rapper to launch his own cell-phone titled the AG#Hashtag cellphone.
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He also had the honour of being a part of the theme song for the 2018 World Cup theme song alongside the likes of Jason Derulo sponsored by Coca Cola.
Instagram/@CassperNyovest

Considering how seriously he takes his health these days, it was only a matter of time that a sportswear brand like Nike would approach him for an endorsement deal.

In April 2018 Cassper confirmed that he signed a deal with Nike and the first thing he did together with the brand was run a 21km run in Berlin, Germany and ensuring that he keeps healthy and fit with the flyest Nike gear.
Instagram/@CassperNyovest

Cassper also has a long standing partnership with Ciroc which has helped endorse his Fill Up concert projects and any other event he may host every now and then.
Instagram/@Cassper Nyovest

In the midst of promoting his Fill Up Moses Mabhida Stadium concert Cassper managed to partner with B.P to get people ready for one of the biggest events of 2018.
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And just when we thought Cassper was done collaborating with brands in 2019 he hit us with one of his biggest endorsement deals with Samsung. In February 2019, Cassper confirmed that he was the official face of Samsung.

Instagram/@CassperNyovest

Yep, Cassper is not going broke anytime soon.

Main Image Credit: Instagram/@CassperNyovest


Written by

Zee Dladla

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