Especially when they cashing in on those endorsement cheques.
One of the biggest endorsement deals we've seen thus far is between Mcdonald and Somizi.
In 2017 last year, Somizi was officially announced as the face of McCafe' couch sessions and has been running with the role for a year.
We can only imagine how much money he's receiving from this.
Then there was Riky Rick and his endorsement deal with Vaseline. Although we haven't seen him promote anything related to the brand as of late, he sure had a good run in reminding us on why it's important to always moisturise our skin.
Itumeleng Khune has also had a good long-lasting relationship with food product company - Danone. Itumeleng has been pushing Danone's latest product, Dan-Up for the past year.
Moshe Ndiki may not post the actual brand but he sure shops a lot there. He's a lover of food, so aligning himself with Shoprite made sense.
One thing's for sure, Moshe is never going hungry.
Speaking of Shoprite, Pearl Modiadie also worked with the brand for the Big Beauty Extravaganza.
- What to read next: Celebrities who own their own products
Main Image Credit: Instagram/@PearlModiadie