DJ Sbu announces that 26 percent of Mo'Faya stake has been sold for R493 Million

DJ Sbu announces that 26 percent of Mo'Faya stake has been sold for R493 Million

Apr 01, 2017, 09:02 AM

DJ Sbu is such a good dad

The number one Knoxx Man as he used to call himself has proven yet again that all our dreams are valid.

After pushing the Mo'Faya energy drink for some years now,  DJ Sbu has confirmed that beverage company - Coca-Cola has bought a 26% stake of the product for R493 million.

DJ Sbu made it clear that the R493 million will not be given to the Mo'Faya shareholders but will be used to ensure that the brand continues to grow in South Africa and throughout Africa as a whole.

"...Before you read about it on tomorrow's Sunday Times Newspaper. We would like to proudly announce the sale of a 26% stake of the @Mofaya_Official Beverages Company to @CocaCola for R493 Million Rands.

An acquisition deal that will see the Mo'Faya Brand produce it's own carbonated drinks categories, different energy drink flavours & will see the MoFaya Brand in every fridge in the whole of South Africa, SADC & to over 17 African countries. The R493 Million paid by Coca Cola will NOT go to the MoFaya Beverages Company shareholders but it will be invested back into the company for at least a period of 3 years before shareholders can withdraw."

5 years ago we embarked on a journey to create the first black owned energy drink brand @mofaya_official with these amazing gentlemen. Mr Molai & Mr Likhuleni Shongwe. Little did we know what we were getting ourselves into. It's been a journey full of ups & downs, lessons & celebrations, losses & wins, disappointments & joys. To this day I am proud to have taken up the project. Having spent over R6M of our own money to this start up African Beverages Brand we are proud to have built it to where it is today. @mofaya_official now informally sells over 1.2 Million cans every month. Today we would proudly like to thank each & everyone who's been there for us through thick & thin. Through our trials & tribulations. Through our sadness & happiness. One of the main reasons I'm ready to move onto my new start up company @MassivMetroSA is because hard work has finally paid off for us. we have been silently working on this deal for 2 years. Before you read about it on tomorrow's Sunday Times Newspaper. We would like to proudly announce the sale of a 26% stake of the @Mofaya_Official Beverages Company to @CocaCola for R493 Million Rands. An acquisition deal that will see the MoFaya Brand produce it's own carbonated drinks categories, different energy drink flavours & will see the MoFaya Brand in every fridge in the whole of South Africa, SADC & to over 17 African countries. The R493 Million paid by Coca Cola will NOT go to the MoFaya Beverages Company shareholders but it will be invested back into the company for at least a period of 3 years before shareholders can withdraw. This means growth for our brand, corporatising the company, putting in structures that will see the brand become what we have always dreamt of. This is the beginning for us & we are very excited by this opportunity. Siphiwe Likhuleni Shongwe will continue to be our CEO, I will continue my role as the marketing director & we will be operating from the @CocaCola head office starting 1st July 2017. More details to be revealed at our press conference scheduled for this Wednesday 5th April 2017. #BlackChildItsPossible #DreamsDoComeTrue #Beverages #StartUp #Business #Entrepreneurship

A post shared by MassivMetro (@djsbulive) on

Update: after the April fools hype had died down, DJ Sbu tooks to social media to once again confirm that this was indeed a joke. 

Taking to Instagram once again, Sbu posted: "Ladies & gentlemen. Thank you for playing along w/ my April Fool's joke yesterday. @CocaCola did NOT invest in @Mofaya_Official "yet"."

Meaning that he still has hope that it could happen. So maybe this was his way of putting it out into the universe in the hope that it will return... We must admit, you got us Sbu!

Main Image Credit: Instagram/@DJsbulive

Written by

ZAlebs Team

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