Entertainments biggest endorsement deals of 2016

Entertainments biggest endorsement deals of 2016

Dec 23, 2016, 08:38 AM


Alcohol brands, to cell phones and jeans which celebrities bank balance increased this year thanks to their endorsement deals

It's no secret that money makes the world go round and when you've got a stack in your hand and a couple of hundred thousand rands in your bank balance the world just seems like an even more beautiful place to live in

Here are some celebs who scored big with endorsement deals this year:

Ayanda Thabethe x Legit

Ayanda's 2016 was nothing short of a success from presenting on BET to finding love with Dash and being the face of Legit.

Boity x Sissy Boy

Boity shut all the haters up when she announced her endorsement collaboration with the Sissy Boy jeans brand.

Boity announced the news in September and her fans had a positive response to the collaboration and some of her fans even went out to show their true support by buying her Boity x Sissy Boy range.

Blue Mbombo x Clere

Blue Mbombo has been all about her business this year ever since she broke things off with K2. 

We've seen Blue's hustle go from 0-100 real quick.

From doing national gigs across the country to being the face of beauty product, Clere, there was clearly no stopping Blue's ambition and hustle in 2016.

Blue Mbombo
Liesl Laurie x Vichy Laboratories

Miss SA 2015 Liesl Laurie was announced as the official brand ambassador for Vichy Laboratories in November. 

2016 has been very kind to her regardless of the car accident that nearly claimed her life but there is always a ray of sunshine after a storm as she then featured on a Discovery insurance advert which we're sure she got paid for also.

Liesl is now the international brand ambassador for Vichy Laboratories. Go on with your bad self, girl!

Liesl Laurie vichy type
Cassper Nyovest x MTN x AG Mobile

Probably the biggest celebrity endorsement deal of the year, Cassper Nyovest made waves when he collaborated with MTN & AG Mobile to launch his own cell phone. 

Cassper even revealed that the collaboration between him and the brands changed his life for good.

Cassper nyovest endorsement
Bonang x iPanema

Bonang was so excited about the endorsement deal at the launch party she invited her entire family, we even had the chance to see her father.

Bonang is the official continental brand for iPanema all over Africa.

Bonang Matheba
AKA x Cruz Vodka

In October AKA signed a multi-million rand deal with Cruz Vodka, it's said to be the largest ever signed by a South African musician thus far.


Image Credit: Instagram

Written by

Nonjabulo Mgabadeli

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