The entrainment industry has gained notoriety for the good and the bad that come with working in it. One of the many downsides about being a media personality is when the tables have been turned on you, whereby your peers would mostly find solace in watching you drown.
However, there seems to be a positive change that has presented itself in the form of South African rapper, Gigi Lamayne
The Iphupho lami hitmaker has seemingly come out in support of fellow rapper Emtee, as there has been a movement recently called, #FreeEmtee. This hashtag was created with the hope of Emtee's release from the toxic environment at Ambitiouz Records, as many of his fans believe that he is not living up to his fullest potential there. Gigi's actions are quite fitting hence they were stable mates at Ambitiouz Entertainment
Gigi took to social media and revealed her struggles after leaving AE(Ambitiouz Entertainment).
Breaking away from the notorious Ambitiouz Entertainment has been on the horizon for quite some time for award-winning rapper. During the last quarter of the year 2018, the Pearl Thusi hitmaker dropped bouts of hints about breaking free from the claws of AE.
Not only that, but Emtee also publicly seeked management services from one of Mzansi's hip hop authority, Sizwe Dhlomo
- but he has since respectfully declined.
Emtee remains an important fixture in the music industry, especially hip hop. Therefore it would be awesome if he finally secures the right deal to ensure that he keeps blessing hip hop lovers with more hits. (With other record labels or perhaps pursue the indie route).What to read next: #FreeEmtee He needs helpMain Image Credit: Instagram/@GigiLamayne