Russian Bear’s #IAMNEXT competition is back! And this time, they’re taking it to the next level. The brand is calling on aspiring hip hop artists to enter this year’s competition and drop their fiercest lyrics.
The prize? A chance of scoring a collab single with award-winning South African rapper, Kid X, plus a music video powered by MTV Base.
Speaking to ZAlebs Kid X mentioned that when Russian Bear approached him he was excited and could not let this opportunity pass, especially considering that the #IAMNEXT campaign last year worked with his good friend and label-mate Kwesta.
ZAlebs caught up with the rapper to find out a few things about his expectations of this competition.
Kid X made it clear that he is expecting a lot from the aspiring rappers who will be entering the competition and feels honoured to be a part of such a game-changing event.
"I'm expecting authenticity, crazy skills on the mic and a lot of passion towards their art. Being a part of this campaign means a lot, I get a front row seat to unearthing the freshest talent that SA's most hidden parts has to offer. It also keeps me inspired and, on my feet as I get to connect with the pulse of the street."
Kid X has advised all of the aspiring rappers to bring their A-game as they only have one shot at working with him.
So, if you know you have next level bars that stand out from the rest follow Russian Bear on their social media accounts to know more about the competition.
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Main Image Credit: instagram.com/kidxsa/