'Fashion Police' star George Kotsiopoulos believes the reality TV star has overhauled her wardrobe since her wedding in May in order to be taken more seriously.
He explained: "I think the level of designers Kim wears has heightened a little bit more, which I think is a very important thing for anyone in the public eye who wants to be taken seriously. I styled Freida Pinto for all her 'Slumdog Millionaire' press and from the start you have to put them in high-end clothing because that's what your persona becomes about - luxury, elegance, glamour.
"That comes with wearing high-level designers and that's important for someone like Kim, who wants her brand to be more elevated, to be wearing these types of designers. She always wore high-end clothing but now she's wearing more covetable designer brands."
George defended the 'Keeping Up with the Kardashians' star wearing her finest outfits for daily chores like grocery shopping, adding: "Her job is to look fabulous all the time. That's one of the reasons people tune in to watch them."
While Kim has been stepping out in stunning couture, George - who is a panellist on the hit E! show with Joan Rivers, Giuliana Rancic and Kelly Osbourne - thinks Khloe Kardashian has the best fashion sense out of the reality TV family.
He exclusively told BANG Showbiz: "I like Khloe a lot, I think she's got a great personality, she's fun, and she's been looking spectacular lately. They're all very well-dressed but Khloe's fun."
'Fashion Police: Emmy Awards' airs Wednesday 28th August at 9pm on E!