That's why celebrity endorsements and collaborations are such a coveted part of a celebrity building their career. The bigger the brands hiring you then, technically, the bigger the celebrity you are. The most lucrative celebrity endorsements pay our biggest stars more money than they make from their soapies, concerts or presenter gigs.
Here are some faves who are currently securing the bag in stores nationwide:
Nasty C x Redbat
Late last year, Nasty C dropped his collaboration with streetwear brand RedBat. The line is exclusively carried at select Sportscene stores nationwide. The rapper has always loved fashion, in fact his swag gained him a few fans too, so this was a natural next step for the hit maker.
Sho Madjozi x Edgars
The Tsonga Princess dropped her exclusive collection with Edgars on the same day she dropped her debut album, Limpopo Champions League. Sho Madjozi became a house hold name even before releasing an official album with part due to her distinctive style. She loves mixing the latest instagram trends with her signature Tsonga culture inspired aesthetic.
Bonang x Woolworths
She who reigns supreme could not be left out of a conversation about big deals. Bonang has a long history of bagging the major deals that everyone else is still working towards. She is currently the muse for Distraction – Woolworths’ exclusive collection of seductive lingerie.
More on your fave's fashion? Read more
Main image credit: instagram/@Bonang_M
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