Spearheaded by Miss SA's brand new sponsor, LFP, this year's mandate is to crown a woman who can guide South Africa fearlessly in times of peril. In other words, we're looking for a leader and judging from what we've already seen, a number of this year's Top 16 finalists are ready to be the leader that the country is looking for.
Nompumelelo Maduna from Soweto is one of this year's finalists and she spoke boldly in a recent statement where she expressed her desire to be a role model to other young girls in the country simply because of the impact that her role models had on her.
“I wouldn't be a Miss South Africa finalist without the role models in my life. I made it out of a situation where I didn't have many opportunities because of those individuals, who showed me that I have the potential for greatness.”
Zozibini Tunzi, a finalist hailing from the Eastern Cape also spoke to great lengths about her desire to be seen as a role model by the masses. Many young girls will be looking up to this year's finalists and wishing to be in their shoes one day and the BTech student admitted that she hopes to be one of the role models who will be talked about for years to come:
"It would be amazing if just one person could look at me and say that ‘when she was Miss South Africa she inspired me so much because when I looked at her I saw parts of me. She represented me."
As we reported a few months ago, this year's Miss South Africa was under threat when Cell C decided not to renew their 5-year contract but the show was back on the road when the LFP group swooped in to take their place as the competition's head sponsor.
LFP's commercial director, Nthabiseng Phoshoko echoes the sentiments of this year's Top 16 by believing that the country is in need of role models. She recently said in a comment to ZAlebs, “We chose this platform [Miss SA] because we wanted to empower women who many young ladies across South Africa are going to be looking up to.
"Affiliating ourselves with such a big event like this allows us to carry on with our mission and groom the eventual Miss South Africa to understand what it means to be a role model and to be the pride of the country”.
Miss South Africa 2019 will be taking place on the 9th of August (Women's Day!) at the Time Square Arena in Pretoria. Which of this year's finalists do you think will be wearing the crown at the end of the night?
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main image credit: Miss SA