On Saturday morning H&M stores across Gauteng turned red after a number of EFF protesters reacted to the controversial H&M ad which had a black child wearing a sweatshirt with the slogan "coolest monkey in the jungle.
The entire world had already condemned the H&M ad with various artists recreating the ad with positive artworks that represented the child in a much more positive light.
But whilst the world fought H&M with their words, EFF protestors decided to take their anger to the streets and vandalized various H&M stores in Sandton City, Menlyn, Clearwater Mall and Mall of Africa.
South Africans debated on whether the vandalism of these stores would create any form of solution to the problem of racism that has not only affected South Africa but many parts of the world as well.
Whilst some citizens supported EFF's act against H&M....other South Africans criticized the political party very harshly.
LMAO 😂— BeingBlaq (@EsethuHasane) January 13, 2018
It was okay for EFF to vandalize Parliament because it was against Zuma
Now the pinks and clever blacks are up and arms because their H&M is touched.
Its 2018 and you want the #EFF to negotiate with racism? Nha fam...Negotiations have left with Tata. The EFF will deal with racism by all means necessary and when we done with them there wont be any H&M stores in this cowntry.— Morena (@SiyaNyulu) January 13, 2018
...other South Africans criticized the political party very harshly.
The EFF didn't confront racism. They simply vandalised an insured store. White supremacy will still prevail after this. If you want to confront racism, eradicate H&M and their board of white supremacists in SA. Burn every H&M outlet you can find, qha.— Thabi Myeni (@ThabiMyeni) January 13, 2018
H&M is a foreign company that invested in our country what is happening today is going all around the world , EFF is contributing to our high unemployment , other investors must look at this and say no thanks I will go elsewhere— Mike (@mike_superb) January 13, 2018
Pearl Thusi, asked an open-ended question in response to EFF's national spokesperson - Mbuyiseni Ndlozi's unapologetic tweet about the whole matter. A clear indication that she was less than impressed with the political party's actions over the weekend.
What are your thoughts on EFF's protests against H&M?
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Main Image Credit: Instagram/@PearlThusi