In pictures: Family and friends come out to support Boity's star studded perfume launch

In pictures: Family and friends come out to support Boity's star studded perfume launch

Oct 04, 2018, 09:10 AM

Boits and moms

She's a constant reminder of why we should all strive to own our destinies. Boity recently celebrated the launch of her perfume range in partnership with fragrance brand - Impulse.

The launch was held at Katy's Palace Bar in Johannesburg a few days ago and according to a statement released by impulse - the launch was a culmination of months of planning, dreaming big and finally, revealing the new Impulse to South Africa.

"Choosing to partner with Boity on this journey was an easy decision for the brand. Not only is she someone who young women look up to, but she is also unique, fun, energetic and creative," said Sphelele Mjadu, Senior Public Relations Manager, Unilever Beauty and Personal Care.

“Through this campaign, we also want to share a message to the young women of this country: your dreams matter. You can do anything you put your mind to. You are the queen in your queendom. But you don’t have to walk this road alone – you have your sisterhood to support you. And that is what #TrustYourImpulse and #OwnYourThrone is all about," said Boity.

The event was also attended by Boity's parents and media personalities such as the likes of Ayanda Thabethe and Celeste Khumalo.

Here are some gorgeous pictures from the memorable night.

Boity is the spitting image of her mom.

Boity perfume launch
Instagram/@Boity

Ayanda Thabethe never fails to impress us, how gorgeous is she?

Ayanda Thabethe Boity impulse
supplied

Londie London also came through dressed in all-black and ready to support another sister.

Read: Londie London addresses the fake nude images of herself

Londie London
supplied

Celeste Khumalo.

Celeste Khumalo
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And of course, it was only mandatory that Boity performs her latest single for the crowd.

Boity
supplied

What to read next: Celebrities who have their own fragrances

Main image credit: Instagram/@Boity

Written by

ZAlebs Team

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