Celebrities know quite well which media platform will most definitely serve as a springboard to greater advancements of their careers. Which results in huge amounts of time spent in curating their brands to land on the said platforms.
One such medium is radio, however in this instance, we are specifically referring to the popular and highly revered American radio show, Sway In The Morning. We would not be surprised to find that most of our local hip hop artists are likely to have this feat on their bucket lists.
The likes of AKA, DJ PH, Cassper Nyovest, Stogie T,Nasty C and Kwesta have all represented South Africa, especially hip hop, during their respective turns on Sway In The Morning. Whilst some are more into the interview in its entirety, some are heavily anticipating the segment, whereby rappers have to drop a sizzling and impressive(This is important for some street cred in these hip hop streets), freestyle.
Twitter was in flames when one of SA's most talented and gifted rappers, Reason announced that he is heading to Sway In The Morning quite soon.
With the hashtag, #ReasonHeadedToSway many of the Bump The Cheese Up hitmaker showed nothing but love after the announcement on Twitter.
Peep the various reactions from Twitter.
The anchor of the show, Sway Calloway graced our shores recently. He was booked as the official host of the #CastleLiteUnlocksCypher battle between various hip hop acts in SA including Moozlie, Rouge and A-Reece just to mention a few, courtesy of Castle Lite.
It was great seeing Sway hanging out with A-Reece, as he has been calling out for him to come through to his radio show. What if Reece is the next one in line?, Well, we will have to wait and see then.