For a lot of artists, accolades aren't simply just awards. They are a sign that what you've been doing is recognised and should be celebrated. So when Reason's latest offering Love Girls was not accepted by the SAMAs he had questions.
We’re closing in on the SAMA’s and there’s already drama. Reason a.k.a Mr Bump The Cheese Up himself was allegedly snubbed when he tried to enter his album into the Best Rap Album category. The reason for this? It was a digital only release and the SAMA’s allegedly do not take strictly digital releases. The ‘Bump The Cheese Up’ rapper took to the Twitter streets to give the SAMA’s a piece of his mind.
However. We have no been informed by the @TheSAMAs that we can't enter #LoveGirlsAlbum for #Samas24 with no PHYSICAL copies?— #TopSeven👌🏾 (@ReasonHD) January 29, 2018
The album is out!!!
With a RISA barcode that authorizes it to be sold in various stores. Including all the DIGITAL ones we used. pic.twitter.com/t0yZgvQeVh
Come on guys.— #TopSeven👌🏾 (@ReasonHD) January 29, 2018
Please be the progressive @TheSAMAs you've always been to us, when you included cellphones downloads/purchases and RBT's into your equations, and it was all @djcleo1 needed to change the game.
Y'all recognised him then.
Recognise us now.
HIP HOP pic.twitter.com/eS2QQSjVLV
Later though, he came back and said that it was a ‘misunderstanding’ because strictly digital releases could enter IF they could also supply 10 printed copies of the album for the judges.
Check it out: Reason & Lootlove all boo'd up in the Top 7 music video
Ok. Sooooo. @TheSAMAs have gotten back to us with what seems to be bad case of misinformation.— #TopSeven👌🏾 (@ReasonHD) January 30, 2018
To all musicians and record labels interested in entering a strictly digital release for the first time... listen up! pic.twitter.com/aWSZuGCdAR
Good News: @TheSAMAs DO accept strictly Digital releases that had no Physical distribution.— #TopSeven👌🏾 (@ReasonHD) January 30, 2018
Bad News: To avoid confusing the older/tech-challenged judges, they require 10 copies of the entry per category for JUDGING Purposes. pic.twitter.com/b6WXU5UXs9
The gentlemen we dealt with lost us at...— #TopSeven👌🏾 (@ReasonHD) January 30, 2018
"I don't know how you gonna enter the The Samas if you have not printed any copies"... Cause he SHOULD know.
And Instead should've said...
"Strictly Digital releasss require 10 printed copies per CATAGORY for the ENTRY because of..." pic.twitter.com/i1foX4AKYP
Though later seen as a misunderstanding this has become a talking point around the development of the South African music industry. With technology moving the way it is, do you think the South African music industry is moving along with it? Tell us what you think.
- You might also like to read: Nope! Reason will not be on the Black Panther soundtrack
Main Image Credit: Instagram/@ReasonHD_