Many still think of South African design as either expensive or inferior to international brands, but these are myths, and the designers under a new capsule collection that goes on sale at Woolworths on the 12th of April proved this beyond any doubt at a fashion show held in Hyde Park last night.
The designers, pictured above, include Celeste Arendse of Selfi, accessories designers Maria McCloy and Katherine-Mary Pichulik , Anees Petersen of the streetwear label Young And Lazy, Jody Paulsen and Keith Henning of AKJP, Rich Mnisi, Matthew Kieser of Sol-Sol (absent), and Thebe Magugu.
Last night, at the show in Hyde Park, it was impossible to not fall in love with their beautiful work, and while there's still time before the ranges are available on the shelves and online on the 12th of April, we're thinking it's best to maybe sacrifice jolling on the weekends in order to cop a piece or two. Trust me when I say, if you can afford Zara or Topshop, you can afford this. Stop with the excuses!
The bid by the retail giant Woolworths to champion homegrown talent is a welcome one, especially in the face of these many excuses we all make to not support local. The garments and accessories are crafted to perfection, and the variation of styles is such that you can find anything from clothing to wear at work, to swaggy items to rock in the evening to parties, dinner or whatever it is you might want to look stunning for.
Seriously, some of these designers are revered by the likes of Italian Vogue, fashion writers from The New York Times and other international publications many of us see as the holy grail of cool or credible. Their work is of a global standard.
Here is a selection of images from last night's magnificent showcase held in Hyde Park, Johannesburg...
Young And Lazy
Pichulik & Maria McCloy
The #StyledBySA capsule collection will be available at the following Woolworths stores:
Canal Walk in Cape Town, Sandton City and Mall of Africa in Johannesburg, Menylyn Park in Pretoria, and Gateway in Durban. Otherwise, you can shop online at Woolworths.co.za
Seriously. The only credible excuse is "broke".
Main image credit: instagram.com/woolworths_sa