With SA Fashion Week in full swing, we're introducing you to some of the must-follow emerging brands on the schedule. Today, we bring you Reign.
Reign is a streetwear brand by Durban-based designers, Sipho Mbuto and Ben Nozo. The label was established after both designers graduated from the Durban University of Technology.
The label is a unisex line with a menswear focus. They aim to create a brand aims to talk on the strength of individuality and not on sexual orientation, societal order or other normative pressures. Their aesthetic is a combination of functional detail and monochromatic colour.
The duo has showcased on various fashion runways, such as the Durban July's Young Designers Competition, Durban University of Technology's Fashion Show where they won Best Menswear Range Award and the Gideon Merit Award going to Sipho Mbuto. He went on to be a finalist for the SA Fashion Week Student Competition in 2017 and the MINI Scouting Menswear Competition in Association with GQ in 2018. Sipho Mbuto also went on to win the BET ‘Made in Africa’ designer competition.
The vision of Reign is to inspire a generation of customers to dress in garments that have structural forms that are challenged and experimental in shape.