Award-winning Afro-soul artist Berita is showing that success on stage doesn’t mean putting your future on pause. The singer has been documenting a new chapter away from music, giving fans a look at her life as she pushes through her MBA.
In a recent Instagram update, Berita shared a rare set of campus moments from her time studying at the Gordon Institute of Business Science (GIBS), part of the University of Pretoria. The posts capture her in the middle of a demanding, high-focus season—one she clearly considers both challenging and rewarding.
Quick facts
- Afro-soul singer Berita shared campus photos from her MBA journey.
- She studies at the Gordon Institute of Business Science (GIBS), within the University of Pretoria.
- Berita said she’s in the final stretch of her MBA.
- She’s balancing assignments, new music, and live event production.
- Her goal is to build a sustainable business model for artists and encourage more women in music to do the same.
Posting the series of images, Berita reflected on how her schedule has shifted into “building” mode while still staying committed to her creative work. “An artist at business school” is how she described the mix of identities she’s navigating right now.
In the caption, she explained that she is nearing the end of her MBA and doesn’t feel she shares that side of her life often enough. She framed the experience as a final stretch filled with multitasking, time pressure, and steady momentum.
Berita also opened up about the workload she’s managing simultaneously. She revealed that she’s been juggling coursework with songwriting and production, while also handling live event responsibilities—sometimes all at once.
“This season of building has felt fragmented at times like I’m managing different worlds all at once,” she wrote. She added that there have been moments when she’s submitting assignments while also pushing new music and producing live shows, calling it challenging, exhausting, and fulfilling in the same breath.
Beyond the day-to-day grind, Berita spoke about why she chose to pursue the degree in the first place. Her stated ambition is to help artists create sustainable businesses, while also motivating more women in the music industry to pursue similar goals.
She wrote, “My vision is clear I want to build a sustainable artist business and I want to see many other especially female artists do it too.” For now, she said she’s focused on living and breathing the dream one step at a time.
The post sparked an outpouring of support from fans and fellow entertainers, with many praising her for investing in education while continuing to expand her music career. Several commenters pointed to her journey as both motivating and genuinely refreshing to witness.
Singer Zoë Modiga added, “Inspiring Mama,” while actress Gugu Gumede wrote, “Go ahead queen.” With messages like those, it’s clear Berita’s latest update is landing far beyond the campus gates.
