Mnet’s local channel, Mzansi Magic’s mission to tell captivating, authentic local stories has received yet another boost with the success of the channel’s second telenovela, Isibaya.
The battle for wealth and power between the Zungus and the Ndlovus, two rival families living in Thukela Valley will have amassed an incredible 100 episodes on Thursday, September 5th 2013.
With storylines that deal with subjects like bewitchment, as in this Thursday’s 100th episode, and the use of deeply authentic language to drive the story forward, Isibaya has been embraced with real enthusiasm by audiences since launching in April 2013. The telenovela’s characters have also struck a chord with viewers who follow the feuding Ndlovu and Zungu with an intensity that has turned Isibaya into one of Mzansi Magic’s most popular homegrown shows.
“The response to Isibaya’s narrative of rivalry, power and money in both rural and urban settings has been amazing,” says Yolisa Phahle, Channel Director of M-Net’s local interest channels.
“With each episode, social networks are buzzing with speculation about what’s going to happen next. Our industry continues to go from strength to strength and the audience response is a testament to this.”
With more than 100 episodes still to go, and plenty of storylines still to develop, Isibaya is likely to continue to captivate audiences and gain fans as the dramatic and emotional story of the rural-urban interface in modern day South Africa gathers pace.
Congratulations to the Isibaya cast and crew these past 99 episodes have gone by so fast and we can’t wait for the next 100 episodes to grace our television screens.
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