Edgars continues to bring fashionable international brands to South Africa – and we love them all the more for it! They’ve just launchedf bebe clothing at their flagship stores across the country. bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.
“The launch of bebe clothing at Edgars is yet another step in making our department stores the destination for international brands and fashionable on trend merchandise. This new ladieswear brand is all about refined sexiness and adding playfulness to a modern look. It’s the wardrobe for women who aspire to make their mark,” says Tonia Zehrer, Edgars GM.
Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognising a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world’s top fashion retailers. bebe markets its merchandise under the bebe names through more than 250 retail stores internationally.
bebe clothing will be available in selected Edgars stores launching in Fourways on the 28th of March. Coming soon are Edgars Sandton, Eastgage, Menlyn and V&A Waterfront so watch this space. Customers will be able to purchase the bebe fashion range from these selected Edgars stores from March onwards using their Edgars Thank U Rewards Cards.
