Welcome to our latest feature, Hip Hop Fridays, as guest writer Zole Moloi breaks down the latest hip hop singles and videos hitting the streets.

L-Tido recently dropped his latest offering, titled Oh No, which is currently trending on Twitter, but according to Zole's review, Oh No is nothing to write home about.

Here's what the hip hop textbook had to say about the song...

The nauseating over use of auto tune is still prevalent in today’s hip hop, even after Jay-Z called for its death in 2009’s D.O.A. Since then, the voice-altering technology has become an incessant gimmick in almost every hip hop song vying for crossover appeal.

Thanks to so-called rappers like Future, Young Thug, and Fetty Wap, deep lyricism, clever metaphors, and socially conscious subject matter have taken a back seat to the sub-genre called “Trap” - with its main focus on strippers, drug pushing, popping bottles, and all round ratchet behavior over a catchy beat.

This sound has quickly reared its ugly head in SA Hip Hop, with a great number of local rappers following this formula, all to get that club banger and radio hit.

What I find is a regurgitation of the same song with little or no substance.  

Enter L-Tido with his new single Oh No.

After his brief run with the minimal smash Dlala Ka Yona - which talks about, surprise-surprise, a girl’s rear assets, L-Tido has now teamed up with Rae Sremmurd duplicates WTF to deliver a lackluster song complete with an auto tune hook and the now played out Migos flow that so many have attempted.

The subject matter is nothing new: turn up, haters, girls, and sipping on the finest and most expensive alcohol one can buy in the club… yawn!

Even L-Tido’s line, cursing out the infamous Penny Sparrow, feels like a reach to connect to his next line, where he claims to be on his “ape sh*t”.

2015 produced an onslaught of hip hop songs, some exceptional, many not so much. This latest and forgettable effort by L-Tido will (un)fortunately fall under the latter.

Image Credit: Twitter