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Innocent “Bobo” Masuku Pays It Forward

He is giving addicts the second chance he recently received.

By ZAlebs | 15.12.2022 | Top of The Last Updated On 11.01.2026

Innocent “Bobo” Masuku Pays It Forward
Back in June 2022, former Yizo Yizo star Innocent “Bobo” Masuku trended on social media when a picture of the early 2000s TV star now looked like. At the time, Bobo was presumed to be homeless following his life taking a turn for the worst when he let his drug addiction all but ruin his life.

Read more: Innocent Masuku To Appear On I Blew IT

 

Following the viral images of Bobo, South Africans pulled together in an effort to give the once household name a second chance in life and reclaim his social standing. By September 2022, Bobo had finished with his rehabilitation stay and was working on bettering his life. 
 
As such, he conducted a number of interviews, including his most prolific to date with Podcast and Chill with MacG, Sol Phenduka and Ghost Lady. His interviews were not only about how his life took a turn for the worst when he decided to give in to his drug addiction. 
 

But Bobo aimed to also pay it forward in honour of the second chance he got. A sentiment which he has recently just shared via his social media. More than in just words and self-serving efforts. But with the intention of impacting the lives of other drug addicts looking to make similar changes in their own lives. Hence his latest efforts.
 
Innocent “Bobo” Masuku pays it forward
In November 2022, Innocent “Bobo” Masuku confirmed that he had started a foundation which he created in the hopes to collaborate with other non-profit, community organisations and the media to advocate against the use of drugs. He called on the aforementioned to work with him to amplify their own activations and programmes against drug abuse and addiction. 

However, not waiting for said organisations to reach out to him, Bobo decided to take the matter into his own hands. This is as he has started his own social media campaign called Jika Izinto. An isiZulu term which translated means, “turn things around.” 

From what he has shared so far, it seems that Bobo is taking inspiration from the 2000s hit SABC 1 show, The Zola 7 Show. This is as Bobo is currently working with a camera crew and finding drug addicts looking to kick the habit and reclaim their lives. Through his activation, he takes drug addicts and gets them into rehab. As seen with the first person he is helping Thabiso. 

The first “episode” of the current three-part rollout introduced Thabiso. The second part showed when Thabiso was collected to head to rehab, and the third documents the first few days of Thabiso facing his drug addiction. 

Seeing as Bobo is aiming for the social media activation to eventually become a television show. He would make an ideal host for the show, unlike recent iterations, as most feature media personalities who seemingly did not lose everything and have to start from the bottom to give back. Therefore, should Moja Love be looking for a new show, Bobo and Jika Izinto seem to be ready to make their first television debut season.

Image credit: Instagram
Written by
ZAlebs Team
Editorial Team

The ZAlebs editorial team brings you the latest in South African celebrity news, entertainment, music and lifestyle. We cover the stories Mzansi is talking about with speed, accuracy and a finger firmly on the pulse of local pop culture.

Published on 15.12.2022
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