The entertainment industry is one of the most affected industries by the world’s pandemic of COVID-19. Due to lockdown restrictions, many celebrities have taken to social media platforms to share that they have lost their streams of income.
However, it is exciting to see that there are few of those who have been lucky enough to score the biggest deals of their careers during the pandemic.
From multimillion deals and other life-changing deals, here are five celebrities who bagged massive deals this year.
Cassper Nyovest
Award-winning rapper Cassper Nyovest together with Drip’s Lekau bagged a R100 million deal last month. Sharing the big news on Twitter, Cassper said he had to invite his accountant for the very first time to sign a deal.
He tweeted: “Today is big!!! First time inviting my accountant to a deal signing. I had to celebrate this one with all the important people in the business. Monumental! Stay tuned to my Insta Stories for updates!!! #TheLegacyDeal”
Explaining how the deal works, Lekau told MacG on Podcast and Chill that the deal does not mean that Cassper is given R100 Million.
He said: "It's just a product and we signed a contract worth R100 million for the products. If it's a sneaker or a T-shirt worth R2000 we are going to make ones that are worth 100 Million. Up until that particular term ends. So that is how much it came to 100 million.
"If one Drip is R1000 then we are going to manufacture 100 000 Drips and that makes 100 Million. So the deal itself is worth R100M not to say by the end of term Cassper would have made R100M."
Nothing more powerful than 2 powerful Black man agreeing on working together. This one is for black excellence. Black child, it's possible!!!! #TheLegacyDealpic.twitter.com/giALPo7a4W
Singer Nomcebo Zikode got an ambassadorship deal a few weeks ago. She is the current Goodwill Ambassador for AIDONIC.
She shared a statement on social media that outlines her plans as an ambassador, the statement read in parts: “Nomcebo Zikode plans to establish two aid projects in the coming weeks using AIDONIC’s innovation platform and ecosystem that will be delivered in and around her home town Hammaersdale, KwaZulu Natal.
“Our efforts will be focused on aiding under-resourced children, elderly nursing homes, and supporting caregivers in less privileged communities.”
A few weeks after announcing her departure from Metro FM, TV personality Lootlove announced that she has bagged a major deal with Apple Music. She announced that she is the new host of Africa Now Radio on Apple Music.
“Love Love’s!! 🤩🥺❤️ I am beyond elated to announce that I am the new host of Africa Now Radio on @applemusic. Africa Now Radio with LootLove *screams* Debuts this Sunday (June 13) at 2pm Lagos/London / 3pm Johannesburg/Paris / 6am LA / 9am NYC on Apple Music 1. Listen live or anytime on-demand at apple.co/_AfricaNow *okay! I’m going to go cry now*” she wrote on Instagram.
In April, DJ Sbu announced that he has scored another deal, He tweeted: "Another deal in the bag, Over 300 stores sangena thina amavulandlela. Glory goes to where it belongs. God speed always."
Another deal in the bag. Over 300 stores sangena Thina amavulandlela. Glory goes to where it belongs. God speed always 🙏🏿@mofaya_official 🔥🔥🔥 pic.twitter.com/LhZYGc6zCP
Award-winning author Jacki Phamotse bagged a Netflix gig for her book Bare: The Blesser’s Games. The book’s movie will soon be on Netflix screens.
Speaking about her big deal on Instagram, she wrote: “Reading my movie manuscript is wild!!!! Seeing my name and Sabelo together is insane! This guy worked on all the SA hits on Netflix! How do I have him on my team! God, you heard my cries! I’m in disbelief man! Oh, still can’t say anything about auditions, etc I’m already in trouble.”
